In May 2014, Spil Games underwent a significant change by rebranding itself and shifting its focus towards mobile gaming. The company, which was originally known for its web-based games, announced a strategic move to enhance its presence in the mobile gaming market. This included the launch of new mobile games and the optimization of existing titles for mobile platforms. The rebranding aimed to reflect this new direction and to better align with the growing trend of mobile gaming among users.

This transition was part of a broader industry trend as many gaming companies were recognizing the increasing importance of mobile platforms in reaching a wider audience.