Reference

In the 1990s, Cinema Research Corporation (CRC) shifted its focus towards market research and audience analysis within the film industry. This strategic move was aimed at understanding consumer preferences and trends, which allowed film producers to make more informed decisions about film production and marketing. CRC's new focus on data-driven insights helped the film industry to better target audiences and allocate resources more effectively. This approach was crucial during a time when the film industry was undergoing significant changes, with the emergence of new technologies and the globalization of film markets. The image provided in the search results, Cinema Research Corporation logo, represents the company's branding during this period of strategic focus on market research and audience analysis.