Reference

Ting Mobile, a mobile virtual network operator (MVNO), used several strategies to attract subscribers:

1. Flexible Plans: Ting Mobile offered flexible pay-as-you-go plans that allowed customers to pick and choose services according to their use. This approach was particularly appealing to customers who wanted to avoid overpaying for unused services source.

2. Network Partnerships: Ting Mobile operated by piggybacking on the networks of major providers such as T-Mobile and Sprint, thus providing robust network coverage without having to invest in its own infrastructure. This operational model allowed Ting to offer competitive prices and coverage source.

3. Customer Service Focus: Ting emphasized strong customer service, aiming to empower its teams with the necessary tools and knowledge to help customers efficiently. This focus helped build customer loyalty and positive word-of-mouth referrals source.

4. Referral Programs: To further encourage growth, Ting Mobile implemented a "Refer A Friend" program. This initiative rewarded existing customers for bringing new subscribers to the service, thereby tapping into networks of customers’ friends and family source.

These strategies collectively helped Ting Mobile to both attract new subscribers and retain existing ones in a competitive mobile service market.