OKeh Records catered to audiences outside the mainstream market through a variety of niche recordings. Some of the prominent categories include:
Race Records: These were recordings specifically aimed at African-American audiences, featuring black artists. They played a crucial role in promoting blues and jazz genres. Source
Ethnic Recordings: OKeh produced recordings in several languages including German, Czech, Polish, Swedish, and Yiddish. These were targeted at immigrant communities in the United States. Source
Rural White Audiences: OKeh also served rural white audiences by recording and promoting genres relevant to them. Source
Below is an image that showcases OKeh Records during its peak time: