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Bonneville International acquired the eight stations for $141 million primarily to strengthen its presence on the West Coast by acquiring some of the strongest media brands in the San Francisco and Sacramento markets. This acquisition was part of a larger divestiture by Entercom, which needed to sell these stations to comply with regulatory requirements following its merger with CBS Radio. Bonneville had already been operating these stations under a local marketing agreement since November 2017, which made the transition to ownership a strategic move to solidify its market position and expand its portfolio of media assets.

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