Going public or disclosing information to the media is often prohibited in many cases due to several reasons related to confidentiality, legal obligations, and strategic interests. Here are some of the key reasons:

1. Confidentiality and Privacy: Companies and organizations often handle sensitive information regarding their operations, finances, clients, and employees. Disclosing such information can lead to breaches of privacy and confidentiality agreements.

2. Legal and Regulatory Compliance: There are various legal restrictions and regulations governing the release of certain information. For instance, publicly traded companies must follow specific guidelines regarding the disclosure of financial information to prevent insider trading and ensure fair market practices.

3. Reputation Management: Premature or unauthorized information disclosure can damage an organization's reputation. News can be taken out of context, lead to public relations challenges, or harm relationships with stakeholders.

4. Competitive Advantage: Keeping strategic plans, business innovations, or proprietary information confidential is crucial to maintaining a competitive edge. Disclosing such information can benefit competitors and potentially harm the organization's market position.

5. Security Concerns: In some cases, releasing information could pose security risks, such as exposing vulnerabilities in operations or systems that could be exploited by malicious actors.

6. Internal Policies: Many organizations have specific internal policies about who can communicate with the media and what information can be shared publicly. This is often to ensure consistency and accuracy in public statements and to protect the organization's overall strategic interests.

7. Fiduciary Responsibilities: In certain sectors, particularly financial markets, fiduciary responsibilities require that information is disclosed in a manner that is fair to all stakeholders, often through regulated channels.

These factors often drive organizations to have clear protocols and designated spokespersons for handling media inquiries to ensure that all communications align with legal, strategic, and ethical guidelines.