Reference

The Obama administration made several changes to the Office of Public Liaison, which was renamed the Office of Public Engagement. The goal was to make the office a more inclusive and effective bridge between the White House and the public. Here are some key changes:

1. Renaming and Rebranding: The office was renamed to the Office of Public Engagement to reflect a broader mission of inclusivity and proactive communication with the public.

2. Increased Outreach: The office expanded its efforts to engage with a wide range of communities, including minority groups, advocacy organizations, and everyday citizens. This was part of a broader strategy to make the administration more accessible and responsive.

3. Use of Technology and Social Media: The Obama administration leveraged technology and social media to enhance communication and engagement with the public. This included hosting online forums, live chats, and using platforms like Twitter and Facebook to reach a wider audience.

4. Establishment of New Roles: New positions were created within the office to focus on specific areas of engagement, such as youth outreach, interfaith dialogue, and partnerships with local governments and non-profits.

5. Increased Transparency: The office aimed to increase transparency in government by facilitating dialogues and discussions between the administration and the public on various policy issues.

These changes were part of a broader effort by the Obama administration to foster a more open and participatory government.