Reference

After the ownership change to Bonneville International, KZZO, a radio station in Sacramento, underwent several changes. Bonneville International, known for its focus on community-oriented and family-friendly content, often implements strategic programming and branding adjustments to align with its values and market goals.

1. Programming Adjustments: Bonneville typically evaluates and adjusts the programming to better fit its target audience. This might include changes in the music playlist, introduction of new shows, or modification of existing ones to enhance listener engagement.

2. Branding and Marketing: There could be a rebranding effort to align KZZO with Bonneville's other stations, which might involve changes in station imaging, logos, and marketing strategies to create a cohesive brand identity.

3. Community Engagement: Bonneville places a strong emphasis on community involvement. KZZO might increase its participation in local events, charitable activities, and partnerships with community organizations to strengthen its local presence.

4. Digital Presence: Enhancements to the station's digital platforms, such as its website and social media, could be part of the changes to improve online engagement and reach a broader audience.

These changes are typically aimed at improving the station's market position and aligning it with Bonneville's overall mission and values. For specific details about KZZO's changes, you might want to check their official announcements or local news reports.