Reference

The decision to end "The Hour of Decision" program, a significant broadcast of the Billy Graham Evangelistic Association (BGEA), came after 66 years of weekly airings. This decision stemmed from various factors, including the evolving landscape of media consumption, changes in listener habits, and the strategic direction of the BGEA towards newer forms of outreach.

Key factors behind the decision include:

1. Media Evolution: The landscape of media consumption has drastically changed since the show debuted in the 1950s. Traditional radio broadcasts faced competition from new digital platforms, streaming services, and on-demand content.
2. Listener Habits: There was a noticeable shift in how audiences consumed evangelical content. More people were turning towards digital media, online sermons, and podcasts.
3. Strategic Shift: The BGEA decided to adapt to these changes by emphasizing newer forms of digital outreach, ensuring they could continue to reach a wide audience through contemporary means.

For more details, you can refer to the Billy Graham Library Blog: The Hour Of Decision.